Going on a "Health Kick" with Morning Waffles?

by Colin Carmichael

I'm wondering if you saw this Eggo commercial that aired during the London Olympics…

Two kids start to panic as they realize their mom is on a new "health kick".

"Uh oh. Mom's doing her exercise video again. When mom's on a health kick … all of us are. And now she's made us breakfast!"

The children fearfully enter the kitchen, wondering what sort of awful-tasting breakfast awaits them.

But to their delight, mom has prepared waffles!

The announcer lets us know that not only does it taste great, but has 8 grams of whole grain and a good source of fiber.

Based on what we hear everyday, this sounds like a good way to start the day, doesn't it?

Well, let me ask you…

Do you consider a mere 1.5 grams of fiber per waffle to be a "good source of fiber"?

How about 13 grams of carbohydrates or 400mg of sodium per waffle?

And then there's this…

Will most people use organic butter and real maple syrup?

Or will they use artery-clogging margarine along with some "pancake syrup" that's mostly high fructose corn syrup with artificial flavoring and coloring and maybe a preservative or two to make it last longer?

Do the latter, and you've turned a questionable-to-poor breakfast decision into a morning train-wreck for your body.

Just another reason not to get your health advice from the marketing messages of food producers.

These ads have a tendency to be more than a little deceiving, don't you think?


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