Honey Nut Cheerios Commercial

by Colin Carmichael

Earlier I talked about commercials that made me cringe. This week I saw a commercial that made me laugh. (I only cringed a tiny bit.)

I was planning on posting a link to the video on this page, but I can't find a video of this commercial anywhere, even on YouTube. (Actually, I DID find it earlier in the week, but now it's gone. Anyway…)

It was a new commercial for Honey Nut Cheerios. (At least I think it's new. I had never seen this commercial before.)

Sad music is playing in the background as a guy is cleaning out junk food in his kitchen and hauling it out to the trash. (I distinctly remember a carton of donuts being one of the items that he so sadly and reluctantly tossed away.)

The narrator says something to the effect of: "Lowering your cholesterol is hard."

Of course, the commercial goes on to STRONGLY imply that eating Honey Nut Cheerios does all but melt away cholesterol in your bloodstream and your heart is skipping around in your chest every time you eat a bowlful.

Yes, there are ingredients in Honey Nut Cheerios that have been shown to lower cholesterol.

But don't be fooled into thinking that eating 2 or 3 bowls of this is doing your heart and arteries any great favors. It's not.

Now granted, it's nowhere near as bad as some of the other "nutrient-dense" kids cereals I talked about earlier. But still, it's rather misleading.

If you've read "Crunch Cholesterol", you know that Honey Nut Cheerios also contains ingredients (one in particular) that is proven and known to rise cholesterol and triglyceride levels like nothing else you can put in your mouth.

I've said it before and I'll say it again…

If you rely on the food producers and their marketing efforts for your 'health education' … well, you're in for a sad surprise.


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{ 3 comments… read them below or add one }

liz Thiart October 1, 2009 at 10:11 am

THANKS COLIN
I LIVE IN GORDONSBAY CAPE TOWN SOUTH AFRICA AND ENJOY YOUR MAILS.

I NEVER WATCH ADVERTS ON “HEALTHY FOODS” BECAUSE IT IS MISLEADING AND JUST A WAY OF ENRICHING WHOEVER ADVERTISES. GO FOR THE FRESH STUFF AND NO FAT, EXCERCISE AND YOU WILL BE FINE.
GREETINGS FROM SOUTH AFRICA

Liz August 4, 2011 at 2:37 am

Cheerios ads claim that people who eat whole grain tend to weigh less. What a misleading statement. People who go out of their way to eat whole grain are usually health conscious top begin with, so of course they weigh less. It’s not because they eat Cheerios.
Give me a break.

Colin August 4, 2011 at 11:16 am

Liz, what a brilliant and astute observation. When you hear a statement like that such as – “people who (whatever) tend to weigh less” – it’s common and EASY to interpret it as “do this and lose weight”. But that’s NOT what the statement says at all! Advertisers are very “creative” when it comes to little mind tricks like this. When you pay close attention, you can sometimes pick up on it. But it’s an almost subliminal way for them to get a message across that’s not really a true and accurate message at all. Sneaky little devils.

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